Merchants will be able to get valuable information

Merchants using Recharge will be able to learn where their subscribers come from. This will enable them to direct their marketing efforts in the right way. 

If customers discovering the merchant's store come mostly from Instagram for example, the merchant can focus on that sales channel in order to attract more customers.

Merchants can learn about their customers’ needs

Survey can show what products are the customers mostly interested in, so the merchant can focus on those product in their production or procurement process. In this way they can avoid poorly sold products which would pile up and generate revenue loss.

It allows them to develop an on-going relationship with customers

Establishing communication with customers is always a great idea. Customers love being heard and the customer experience has a great impact on their purchasing decisions. Customer engagement is an excellent way to build loyalty and affirms brand advocacy. Building relationship with customers also increases customer retention, which is an obvious benefit for merchants.