Active Subscriptions - All existing subscribers that have shipped boxes and invoiced.

ARPU - Average Revenue Per User (ARPU). A metric for calculating revenue based on the number of subscribers in a certain period.

Automation - After a ticket is updated, automation takes action to adjust ticket characteristics at a predetermined time.

Average Subscription - A subscriber's average number of days active.

Bulk Process or Operation - Marking shipments as shipped is an example of an activity affecting many orders or customers simultaneously.

Churn - Monthly cancellation rate of clients' memberships. They are also known as Attrition Rates.

CoCA - Cost of Customer Acquisition (CoCA). The total cost of acquiring a subscriber as a client.

COGS - Cost of Goods Sold (COGS). The total cost of the goods plus the cost of fulfillment.

Cohort - A connected section or group of people who are segregated for analysis from the rest of the audience.

Commission - A commission given to an affiliate or advertiser, generally in percentages or fixed prices.

Conversion Rate - A frequency when customers sign up for your service after seeing a given page.

Coupons - Consumers are offered a discount or a voucher for a special deal.

CRM - Stands for Customer Relationship Management. A CRM is used in procurement to maintain track of contacts and schedule emails/follow-ups to help with product sourcing.

Customer Experience - Customer experience is the total of your company's interactions with your customer throughout the duration of your relationship.

Delivery Confirmation - A shipping carrier service that notifies you of the time and dates your product will be delivered.

Fulfillment Center - A 3rd supplier who handles shipments and supplies a workforce to pack your subscription box's items.

Gross Profit - Total profit after deducting COGS from revenue.

KPI - Also known as Key Performance Indicator. KPIs vary across sectors and are essential measures that help determine operational success or failure. CoCA, Average Ticket Response Time and Replacement/Damaged Box Rate are a few examples.

LTV - Lifetime Value (LTV).The total income generated by a consumer during the course of their subscription. This is the average amount of money a consumer spends on your product over time.  (Sometimes referred to as Customer Lifetime Value, abbreviated as CLTV).

Net Profit - Total profit after deducting labor expenditures not included in Gross Profit. (Sometimes referred to as Net Income, Net Earnings, or Bottom Line).

Niche - A tiny, distinct, and easily defined group of specific interests or requirements.

Organic Traffic - Visitors that find your website through unpaid search results.

Payment Processor - A third party that a seller (you) has authorized to conduct transactions via multiple channels, such as debit and credit cards.

Referral - The action of acquiring new customers through referrals made by existing customers or brand evangelists, usually through word of mouth. Relates to Customer Referrals and Referral Programs.

Retained Profit - The monthly profit you make from the subscribers you already have. This is the revenue generated by your existing subscriber base.

Retention - Month-to-month frequency at which consumers remain active with subscriptions.

SEO - An acronym for Search Engine Optimization. Related to techniques and methods for increasing the length of time your website appears in "organic" and unpaid search results on search engines.

Subscribe Flow - The subscribe flow describes consumers' actions to become subscribers. It also leads to successful signup, which includes first experiencing, then investigating, and finally subscribing.

Target Audience - A particular group of individuals that a product or service serves. The desired audience for marketing efforts. Also known as a target customer.

Transactional Email - Transactional emails are triggered by particular actions (or inactions) done by the customer and are often automated rather than 'bulk' communications.

Trigger -Triggers automatically perform an action when a ticket is created, or a ticket status is updated.

Value Proposition - A guarantee or selling point made to vendors or customers.